Thiruvananthapuram, Sept 3: For the fast-growing global NeST group which specialises in leading edge technologies, the fascination for catering to the `home' seems to increase rather than decrease. Not content with entering homes via the kitchen door selling curry powder, mineral water and spices, the US-based group has now made a rather late entry into the drawing rooms with the launch of its low-cost PC series.The PCs being sold under the brand Jay series, cover the entire spectrum of low-end multimedia PCs with prices ranging from Rs 19,000 to Rs 48,000.
The group is now going to aggressively market Intel Celeron, Pentium and Amd-based machines to take advantage of the booming market for PCs in the SOHO segment in Kerala, NeST officials said. Industry observers are however skeptical about the late entry of NeST into a highly competitive volume-driven, low-margin home PC market at a time when they should be concentrating on improving their core competencies--communications, fibre optics, microwave andwireless, Internet and web-based technologies. But the group is hoping to cash in on its brand image and ISO 9000 and other international certifications to get ahead of their competitors.
The PCs and workstations were launched here by Kerala assembly speaker M Vijayakumar and was attended by top fficials from the government and industry in the state here on Friday.
Copyright © 1999 Indian Express Newspapers (Bombay) Ltd.
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