Consultants offer specialised services

Rapid developments in the global scenario are giving rise to new services in the real estate business. A couple of foreign real estate advisers recently set up shops in the country. Among them are Brook International, Colliers and Jardine, Knight Frank and Meghraj Chesterton. All operate in more than 20 countries. They are mostly in the business of consultancy and do not intend to invest in the real estate business. They are giving specialised advice on how and where to do business instead. They carry out extensive study and research for individual cases through their professional employees and advise their clients accordingly. Brook International offers a wide range of services. Following are the services offered by them:

Strategic advice: Providing clients with strategic advice on how and when to enter the marketplace; implementation of strategy enabling a client to minimize his rental cost and develop a cost-effective approach for expanding their facilities in the short- and long-term; attaining knowledge of the true value of land holding for purposes of distribution or reassessment. General strategic services include detailed analysis of the existing premises, future requirements, company policy review, relevant market analysis, location and impact of location in terms of business strategy, licensing reviews and critical assessment of the available options.

Market Research & Feasibility Services: Standardization of spatial requirements, locational analysis and strategic portfolio planning; providing the client with a comprehensive outlook on Indian retail market for opening outlets in suitable locations; assisting a client in deciding against investing in developments which fail to provide the required returns. Market research and feasibility studies include undertaking market surveys, supply and demand analysis, macro economic & demographic profile studies, investment analysis, cost studies, site identification, and locational analysis.

Development Consultancy: Providing clients with all the front-end development & financing advise required to develop the most effective projects; maximizing the value of an underutilized balance sheet asset; providing the client with the economic outlook of the country with respect to the hotel industry and shortlisted investible properties.

Retail Consultancy: Assessing the viability of a new retail and entertainment concept; determining the market positioning of a new retail centre in a very competitive market; providing the client with strategic advice on which cities to enter and the statistical back-up data. The services comprise research based approach and utilising computer modelling, shopping trends, catchment area, spending patterns, merchandising mix and theming for a particular location.

Project Appraisal & Valuation: Enabling the client to negotiate and providing an independent evaluation of the market rental rate of a new joint venture partner's industrial facility; providing valuation inputs for critical evaluation of the client's portfolio; enabling the client to strategically review and streamline his retail network with an in depth analysis of each individual site. Appraisal of land and building is very important for purpose of financing, public listing, joint ventures, redevelopment, investment, corporate accounts, mortgages and dispute settlements.

Corporate Asset Management: Establishing what facilities are critical and also the highest and the best use for other underutilized assets; providing the client with comprehensive database of his real estate holding and identifying unrealized potential within his portfolio.

Lease Analysis, Locational & Occupational Evaluations: Study and sensitivity analysis enabling the client to decide upon the best economic option based upon researched opportunities available; helping the client to bring in tune his present lease compensation to his employees with the current market lease rentals.

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