Macro-Sure Devices Pvt Ltd has launched Milkysure, a home testing kit for detecting synthetic milk. The product comes in the form of a dipstick. The degree of change in the colour of the dipstick detects the presence of chemicals in the milk. Priced at Rs 75 per pack -- consisting of 15 dipsticks, a test tube and a dropper -- MilkySure will be available over the counter initially in about 50,000 retail outlets in Delhi and the National Capital Region (NCR).

Bilt launches premium bond paper

Ballarpur Industries (Bilt) has announced the launch of Royal Executive bond, India's first world class paper for premium business stationery. The paper will be available in parent sizes and also in the retail segment in A4 size packs of 100 to 500 sheets each. With this launch, Bilt is making its entry into retail distribution, expecting to cover about 10,000 premium stationery outlets in the country, a company press release said.

More services fromExpressindia.com

Expressindia.com, India's highest traffic portal site has now stormed the internet scenario with a variety of services. The site follows an exhaustive 3C Model, emphasising on the basic principles: Content, Community and Commerce. It has clocked over 7 million impressions in June, an increase of one million over the previous month.

The site offers various services like: Latest News Section: It is posting a news story every six months. It also covers news from agencies and all kinds of news, be it business, markets, etc.

India Ahoy!: Launched recently, this travel site details information on over 2,000 destinations in India.

Cerfkids.com: Exclusively for children, the objective of this site is to encourage children to get acquainted with the world of internet and make education fun and exciting through interactive communication.

New VIP model

VIP Industries has rolled out yet another new model named VIP Explore in Mumbai. The product comes in three combination colours:black with blue, black with green & silver with blue.

The product is available in two sizes, large and medium, and is priced at RS 700 and Rs 620, respectively.

More accounts in Triton's kitty

Triton Communications has bagged new advertising accounts worth Rs 20 crore. These include Samsung mobile phones and laser printers, Ricola Swiss confectionery, World Bank, Haryana State Electricity Board, Bajaj Sevashram, OTC healthcare products, LG baby diapers and baby products (won by the Delhi office) and Fariyas Hotel by Mumbai.

The Triton group provides integrated communications under one umbrella with specialist companies like Abacus for public relations, Drachma for direct marketing and Viking for production and marketing of TV serials.