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Monday, July 26, 1999

Marketplace Briefing 

 
Stroh's Beer in glass bottles

Stroh's, the American beer brand, is now available in India in glass bottles. Launched by Mount Shivalik Industries Limited, Stroh's Beer, in 650 ml glass bottles, comes in two varaiants: strong and mild.

The product has been launched in Rajasthan, Punjab, Chandigarh and West Bengal in the first phase. Stroh's canned beer was launched in the Indian market in 1994.

Coded fragrance

Carolina Herrera's new international fragrance CH-212 comes in a dual bottle with a floral essence of sandalwood and musk. CH-212 is a concept, a way of communicating and a private pleasure. It means: Two in one, plural and explosive. Priced at Rs 3,000 (100 ml), Rs 2,200 (60 ml) and Rs 1,600 (30 ml), the brand is being distributed by Tiara Distributors.

The fragrance takes its name from the area code for New York and symbolises the spirit of Manhattan and today's woman.

Epson launches portable projector

General Engineering & Spares (GE), makers of high performanceportable projectors, has launched Epson EMP 7500, the industry's first Three-LCD ultraportable projector to employ Micro Lens Array MLA technology. The projector delivers 800 ANSI lumens of brightness. Weighing 4.2 kg, it features 95 per cent illumination ratio and 300:1 contrast ratio to project high density detailed-graphic intensive images and spreadsheets.

The models come with a one-year warranty. It is targeted at corporate engineers, work groups, trainers and professional public speakers.

Copyright © 1999 Indian Express Newspapers (Bombay) Ltd.


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