After making its presence felt in the south and other parts of the market, Sprite, Coca-Cola's clear lemon drink, has been launched in the Capital. Positioned as a cool drink for teenagers and young adults, with a refreshingly honest and irreverent attitude, Sprite is available in 300 ml glass bottles, 1.5 PET bottles and 330 ml cans. Its launch is being supported aggressively with advertising on TV, radio and the print media.

Usha Intl institutes award

Usha International Ltd, one of the country's leading consumer durable marketing companies recently instituted a cash award of Rs 50,000 at the Symbiosis Centre for Management and Human Resource Development (SCMHRD).The prize would be given to a student who tops the marketing discipline of the two-year post graduate course. The first award would be given to the topper of the session ending year 2000. The award has initially been instituted for a period of three years.