Sources said Zee chairman Subhash Chandra wants each profit centre head to be accountable for the day-to-day functioning of their divisions in order to avoid concentration of power in one individual.

Sources stated that the restructuring seeks to make separate individuals responsible for each profit centre as against the network's earlier hierarchy in which Vijay Jindal was overseeing all its media ventures.Significantly, prior to the recent restructuring Jindal was made the CEO of Zee's entire media business.

Jindal would now directly look after Zee Sports along with Raghavendra Agarwal and New Media, where he has been named a co-promoter. Otherwise, the newly-appointed deputy CEOs would be reporting to him, who in turn would report to the network's chairman.

The other profit centres include, `Free-to-Air' in which, ZeeTV and Zee News will be clubbed together. Satish Menon has been appointed the deputy CEO to look after this centre.

Zee Music, Zee Cinema and Music Asia will form the `Entertainment'. Sainath Iyer will be the deputy CEO of this wing, which will also include Zee Cine Awards, similar other events and movie production, a new area Zee is planning to explore.

The fourth profit centre is `Regional Channels', which has been put under the deputy CEOship of Arvind Kumar. This would include the eight regional language channels that Zee Telefilms is planning to launch.

Zee has also decided on a direct foray into English programming under the profit centre `English Channel'. This will be a complete channel in terms of entertainment, information and news. Further, Zee's venture into English movies and other foreign language channel would come under this, sources said. Madhavi Mutatkar has been named the deputy CEO of the `English Channel'.

Hari Goenka would be the deputy CEO of `Distribution', which will consistof SitiCable, Siti Cinema and direct-to-operator distributions. Zee has already tied up with Canal Plus for its foray into DTO.

`International' as a profit centre will be headed by Bhaskar Majumdar and Dheeraj Kapuria. `International' would include Zee UK/Europe and Zee USA. Another profit centre `New Ventures' will include two global channels.Further, S Bhasin has been appointed the new deputy CEO to look into the technological support for hardware, bandwidth and technological infrastructure for Zee News, DTO and DTH, as and when it is allowed, sources said.

Deepak Shourie, who was recently named a co-promoter in Zee's proposed venture into print medium, would be the CEO of a new profit cenrtre, which will also include radio business. Shourie will also form part of Zee's core team consisted of Chandra, Jindal, John Idtyuen and Jawahar Goel.