In line with its new branding strategy, the management has decided to market its products under Modi Telstra Cashcard and Modi Telstra Digital. Modi Telstra is 51:49 joint venture between BK Modi's ModiCorp and A$15-billion Australian telecommunications major Telstra.

Speaking to The Financial Express, its chief executive officer Barry Cooney said the company felt that a distinction in the company and brand name had caused "a little confusion" among customers during the marketing of the products.

While the pre-paid option will continue to be sold as Modi Telstra Cashcard, the post-paid option will be sold as a product branded as Modi Telstra Digital. Its release notes that earlier the products and features in thepost-paid category did not exist as one brand.

The company has been able to differentiate its target and consumer segment for both the cards. The release says that the each card has been designed to cater to a distinct consumer profile as Modi Telstra plans to expand the market. The company is estimated to have a customer base of 25,000 in Calcutta.