Sehgal told The Financial Express that HLL would reintroduce Lux by the end of the year. However, details on the relaunch like changes in packaging, price, size, colours are yet to be decided and HLL was currently working on it, he said.

He said, HLL would also launch its Pears Natural Skin Care products that include face cream, face scrub, face mask and moisturising lotion across the country in a month's time. The Pears products were initially launched in the South a month ago.

``We are targeting increased penetration for our personal care products. Our focus will be on awareness, consumption in depth and a considerable market share,'' said Sehgal.

Under the personal products segment, HLL has 17 per cent penetration in the country's shampoo segment worth Rs 400 crore. HLL'sPepsodent and Close-up hold 22 and 23 per cent market shares respectively of the country's total toothpaste market of Rs 17,000 crore.

With a view to improve the exposure and penetration, HLL has recently launched a nationwide ``Pepsodent Lifetime Dental Healthcare Programme'' in the country. Planning to cover 23 cities and small towns across the country, the programme has initially been launched in Mysore.

Sehgal said: ``Our exposure has doubled and the market share of Pepsodent and Close-Up has grown considerably after we conducted an urban oral hygiene and free dental check-up programme during last year.'' Last year, the programmes reached 14 lakh children and their families while this year HLL hopes to double the exposure, he added.

According to him, the programme would bring together a series of dental care initiatives taken by HLL including Pepsodent School Dental Health & Education Programme, Pepsodent G Free Dental Check-Up Scheme and Pepsodent G Dental Education series for dentists under asingle umbrella.

The month-long programme would be a three-pronged one concentrating on students, families and the dental fraternity, he added. He said besides business targets, HLL aimed to bring about a change in attitude towards dental hygiene. In India, only 47 per cent of the population used toothpaste, while 25 per cent of the population used toothpowders, while the rest used no oral care methods, he said.

During last year, Pepsodent has increased its share at 16 per cent and Close-Up gained a leadership position with 75 per cent share in the gel segment, he added.