TSL has pegged the sales target of 48,000 units for the Spectra for the current financial year, TSL chairman and managing director Venu Srinivasan said here. As per the company's original projections, sales during the fiscal should have been around one lakh units.

TSL feels faulty pricing to be the reason behind the low sales for the vehicle. However, corrective measures have been taken and the company had recently rolled out economy versions of the `Spectra', priced at Rs 4,000 below the existing model.

The original deluxe version of Spectra is priced at Rs 37,777 while the economy version carries a price tag of Rs 33,950. With the launch of the two new models, TVS-Spectra straddles a price range of Rs 33,950 to Rs 40,000.

On the new models, Srinivasan said the new modelsinclude two 150cc motorcycles, fresh variants of Shogun, Shaolin, a new look TVS-Scooty, a completely new moped and the executive version of TVS-Spectra.

TVS-Suzuki, India's second largest two-wheeler manufacturer, had recorded a 22 per cent growth in sales during 1998-99 having crossed the seven lakh mark in total retails during the period.

All the two-stroke models of TVS Suzuki mopeds, motorcycles and Scooty, he said, will meet the year 2000 emission norms ahead of time by September 1999.

In the mature mopeds market, TVS Suzuki has achieved a growth of 14 per cent with the volumes increasing from 2.93 lakh units during 1997-98 to 3.34 lakh units in 1998-1999. The TVS XL Super which was launched by TVS Suzuki nationally in 1998-99 has already crossed one lakh units and is primarily responsible for this growth in the moped segment. TVS Suzuki is the leader in the moped segment with 51 per cent market share.

The sales of scooters have shot up with a growth of 40 per cent over 1997-98. Sales of 1.01lakh units in 1998-99 compare well to the previous years figure of 0.72 lakh. Spectra volumes have been increasing rapidly in the last three months and TVS Suzuki expects to reach a monthly average volume of 5000 scooters by the first quarter of 1999-2000 with the launch of economy and executive versions of the TVS Spectra.

In motorcycles, TVS Suzuki has achieved a 27 per cent increase in sales with the number of units sold going up from 2.12 lakh in 1997-98 to 2.68 lakhs in 1998-99. TVS Suzuki is the second largest manufacturer of Indo-Japanese motorcycles in India with a market share of 26 per cent.