Monday, June 21, 1999
Wills Sport -- Invests in brand building strategy
ITC, which used the Eighth Cricket World Cup as a major plank to increase the visibility of the Wills Sport logo is quite pleased with the level of exposure it achieved -- but acknowledges that there is still a way to go.
Electrolux CEO fits future into palm of his hand
Fluent in English, German, French and Swedish, Michael Treschow recently decided to add a more obscure tongue to his lingual repertoire: Palmtop speak. Featuring an electronic calendar, ability to read e-mail, links to PCs and a touchscreen, Treschow's 3COM Palm5 is meant to replace his conventional paper calendar and keep him up to date on the latest developments and messages at the click of a button.
The good and bad news? Onida sold 21-inch CTVs
For a company planning to shrug off its image as a `21-inch company' and broadbase its sales, through World Cup '99, the cricket season has brought mixed fortunes for MIRC Electronics. On the up side: its 21-inch sales have shown robust growth during the World Cup. On the down side: its 21-inch sales have shown a robust growth.
|
|
