Hindustan Lever Limited has undertaken a mega drop-off project in New Delhi and Mumbai for Rexona deodorant. This project is being executed since May and will continue through June when the need to increase awareness and usage of deodorants increases manifold.

Over five lakh households have been targeted each in Mumbai and Delhi. Volunteers are going door to door dropping off the unique 5-gm Rexona sticks and a small information leaflet on usage and efficacy of deodorants. The project aims to bring Rexona within a convenient reach of the consumer and grow the market.

McVitie's launches BN Pocket biscuits

Following its Digestive biscuits launch, McVitie's, a United Biscuits Group company has now launched BN Pocket Biscuits in India. The biscuit, which claims the company is the best selling biscuit brand in France, is being sampled to over 5,000 children in each of the major metros. Priced at Rs 19, BN Pocket comes in two pocket packs and is available intwo flavours of chocolate and vanilla.

Trikaya Bangalore wins

Trikaya Grey has bagged the `Best Continuing Campaign Award' for its client Mauritius Tourism at the `Big Bang Award 1999' organised by the Bangalore Advertising Club. In the `photography in print' category, the agency has won a gold for its client Birla 3M. The agency walked away with seven awards at the glitzy function.

Jackson launches wrap-all kitchen paper

Jackson Tissues Pvt Limited has launched Jackson Wrap-All Kitchen Paper and Wrap-All non-stick baking paper. The product comes handy in packing everyday eatables. Priced at Rs 48, the product is available in all departmental stores, grocery shops, chemists and select petrol pumps.

EasyCall adds EasyValue

EasyCall, a leading brand in paging services has launched Easy Value Plus, a shop-n-save platform for its subscribers in India. To provide this new facility, the company has recently joined hands with Anjali Kitchenware and Ebel Watches. The company offersthis facility to its subscribers in Mumbai, Pune, Delhi, Chandigarh, Chennai and Bangalore.

Givo launches its winter collection

Givo, manufacturers of mens and womes formal wear in collaboration with Marzotto SPA of Italy has launched its Winter '99 collection. Created along 11 basic styles, these come in basic hues and tones of grey, black, blue and brown. The range comprises of blazers (Rs 2,998). suits (Rs 4,998), trousers (Rs 698) and shirts (Rs 898). The brand -- which was so far Delhi-centric -- plans to go national this winter.

Designer jewellery for Father's Day

On the eve of Father's Day on June 20, the Capital's leading jewellers in association with the World Gold Council are launching a range of specially crafted designer jewellery for men. ``The special collection includes chains, bracelets, rings, cufflinks, tie pins and kurta buttons that seek to express the treasured relationship of a father with his child,'' according to a WGC press release. It is available at B KJewellery House, Bholasons Jewellers, Khanna Jewellers and Carbon. u