The Intel  (R) Pentium (R) IIIProcessor

Search
The Indian Express

The Financial Express

Latest News

Screen

Express Computer
Feedback
Corporate Results

Expresswheels

Travel

Matrimonials

Careers

Lifestyle

Astrology

E-Cards

Columnists

Graffiti

Crossword

Letters

Environment

Jewellery
Info-tech

Power

Steel

Global Tenders

Filmtvindia

In association with Amazon.com

Books Music

Enter keywords


FINANCIAL EXPRESS FRONT PAGE

Corporate

Economy

Expressions

Markets

Leisure

 

Thursday, June 17, 1999

Small town Indian does flourishing business in Silicon Valley 

Ela Dutt  
New York, June 16: This is yet another Indian success story in the US. Born in the small Indian town of Hamirpur, 64 km from Kanpur, Prakash Agarwal had come to the US with just $8 in his pocket. Today, Agarwal's Silicon Valley-based NeoMagic Corporation sells products grossing $240 million in revenues. Completing his bachelors in science from Allahabad University, he came to the US in 1972, attended the University of Illinois, Chicago, and graduated as an electrical engineer with a major in computer electronics.

``I had not even used a calculator in India,'' he laughingly told IANS, but computer electronics was a burgeoning and attractive field for this young man who ``really liked the education system here because it was based on what and how much you understand and not on memory.'' Ironically, as much as he tried to escape memorising, today Agarwal's chips merge logic and memory on a single platform. Historically, separate chips were needed to carry the processing and data. Agarwal and his team ofsix engineers, created a single chip to carry both logic and data.

After completing his masters in Illinois in 1977, Agarwal took his first job in Houston, Texas, in a medical devices company making pacemakers. He then moved to Washington, with General Electric, only to decide soon that creativity and big money lay in Silicon Valley. He joined Cirrus Logic in 1984 and worked there till 1993. NeoMagic began in 1993. ``People had talked about our kind of chip, but nobody had tried it because there were so many technical challenges.'' But Agarwal and his colleagues, mostly from Cirrus Logic, approached investors who ``liked our team and said `let's go','' Agarwal recalls. The company put its first chips in the market in 1995 when it sold about $200,000. In 1996, it had sales worth $41 million, in 1997, $124 million and last year, $240 million.

Now there are 275 other people working in the firm, which has offices in India (at the Indian Institute of Technology, Kanpur), Israel, Manchester, Taiwan, Hong Kong,Tokyo, and Austin, Texas. The main office is in Santa Clara, California. is to keep the major market share that it has captured with the Q3 chip in the notebook PC market where it has 57 per cent of the market share. NeoMagic counts virtually every major manufacturer of notebook PCs as customers including Compaq, Dell, Gateway, Hewlett- Packard, IBM, Mitsubishi, NEC, Sharp, Sony and Toshiba. The company went public in March 1997 and has been awarded honours by the Fabless Semiconductor Asociation for the past three years. In June 1998, Agarwal was awarded the Ernst & Young `Entrepreneur of the Year Award,' in the High Technology-Electronics category. Today, Agarwal says, his company is looking to leverage its chip to work with digital cameras and digital versatile video (DVV), two new market areas. ``Market opportunities are huge -- in digital cameras, around $2 billion and DVV, about $3 billion,'' Agarwal estimates.

NeoMagic recently started a collaboration with the IIT, Kanpur, which Agarwal says has thebest computer science programme in India. ``We wanted to take advantage of the resources in India,'' he says. NeoMagic works on the software side with IIT and trains students in progamme writing for NeoMagic chips.

In Silicon Valley, where Agarwal lives with his wife Geeta, and their two daughters Neha (16) and Richa (13), he admits that sometimes he feels deprived of his family's company. ``All I want them (my daughters) to do is get the best from our (Indian) culture and this (American) culture and find the best of what they would like to see,'' he says. When he came to the US, he says, he had a net worth of only $8 and some help from his sister who was residing in the US. ``I tell them (daughters), if I can do it, you guys can do it too,'' he says.

Copyright © 1999 Indian Express Newspapers (Bombay) Ltd.


Top


 

Click here for a printer-friendly page Printer-friendly page

One of India's Leading Banks



EXPRESSindia.com
News   Business    Sports   Entertainment
The Indian Express | The Financial Express | Latest News | Screen | Express Computers
Travel | MatrimonialsCareersLifestyle | Astrology
E-Cards | Graffiti | Environment | Jewellery | Info-tech | Power