As part of a long-term project, Susmit is planning to bring about a revolution in the field of art and music. He hasn't quite figured out how he'll do it all, but the first step has been taken. And as he puts it, one thing will naturally lead to another.

To begin with, Susmit, along with Savita Raj, who's been associated with the world of advertising for several years now, is at the helm of things to promote India through its art, culture, music and other forms of performing arts. Through India Unlimited--an organisation formed recently with precisely this objective in mind.

It was Savita, who thought of forming an organisation to promote the cause of art. She approachedSusmit with the idea and the whole thing clicked. Thus was born India Unlimited, with its unlimited possibilities, says Susmit.Explaining the character of India Unlimited, Susmit says that it is a company for the sheer purpose of organising things. But there is no corporate structure as such. Rather, it's a conglomeration of artists with a single philosophy -- unlimited possibilities.

The lady from the advertising world, Savita, however, sees in it a commercially viable project. She says that there's tremendous scope in making it a happening project within the corporate world. It could be manifest in many ways: organising musical shows in India and abroad; launching records and CDs; marketing events; holding art exhibitions; making socially productive films; promoting young artists; popularising folk art and music-the list is endless.

Speaking on corporate involvement, Susmit says that since India Unlimited has just been formed, they're still at the stage of talking with some of the corporates who couldbe involved in the project. For one, he's sure that his organisation will only approach the Indian-Indian corporates such as the Tatas, Bajaj, Reliance, etc.

The initial fund came from Ushak Kaal, the advertising agency with which Savita is associated. Apart from that, the project has seen no bank loans or private funds.

Coming to the work about to be done by India Unlimited, isn't it quite similar to Spicmacay? Susmit points out that Spicmacay mainly promotes classical music, whereas India Unlimited has a much wider outlook. Also, lecdems (lecture and demonstrations), as in Spicmacay, are not enough to make it a sustained project, though it's a very good effort. India Unlimited, says Susmit, hopes to make it a long-timed venture. So the focus is not just music, but on an ongoing project to keep the music, art and culture of the country alive.

Right now, India Unlimited is concentrating on making its first project-the launch of the Millennium Music Album--a success. Set to be launched on October 2, thealbum brings together the best of Indian musical talent to perform together on one platform. Popular composer L Subramanium will conduct the symphony for the album, which will feature other artistes from the classical, folk and popular music genres. Those who have already confirmed their participation in the project include L Subramanium, Pt Jasraj, Remo Fernandes, Pt Hari Prasad Chaurasia, Pt Ram Narayan, Bhaskar Chandravarkar, Ruma Guha Thakur, Ilaiyaraja, Louis Banks, Vishal, Vanraj Bhatia and Javed Akhtar. More confirmations are awaited. The album's main feature, Raghupati Raghava, aims to advocate the ``unity in diversity'' concept and reflects nationalistic sentiments through contemporary music, thereby connecting with today's youth.

Once the album is over, India Unlimited will move on to other things. For instance, it will set up a benefit fund for senior artistes who have contributed towards the international recognition of Indian music, art and culture; constitute an annual award for contributionto music, art, theatre, and other performing arts; award annual scholarships to deserving students in the fields of art and music, and set up research organisations. Apart from these initiatives, there will be activities at all times to promote India's culture, art and artistes at both national and international levels.According to Susmit, India Unlimited is a world of united artistes, where young talents are introduced to the great masters. It's also a place where diminishing art forms are nurtured and revived.

In all this, a long shelf-life is kept as a yardstick. For instance, when folk art is taught to school-children, not only is the art form revived, but it is automatically turned into a continuous process with a long shelf-life.Not wanting to turn the concept into a didactic forum, Susmit and Savita would rather not have the tag of social cause attached to India Unlimited. ``We don't want to put in a message,'' says Susmit. But he maintains that it is the first time that a collective effort of thisdimension is happening to forward the cause of Indian art and culture.