The entry into the new segment marks the diversification of the Delhi-based pharmaceutical company from bulk drugs.

Morepen chairman and managing director KB Suri said: ``The launch of the consumer care division unfolds a new chapter in the success story and expansion of Morepen and is yet another step in the company commitment towards the healthcare of the nation and society across the globe by providing wide spectrum of quality consumer care products.''

The company stated that it was planning to introduce DAB in a variety of flavours such as strawberry, mango, cherry and pineapple. It added, that in the first phase of launch of DAB orange, the product would be retailed in Delhi and Rajasthan. Subsequently, the product would be introduced in 60 cities across the country.