With escalating crime rates and the adoption of new and modern methods of crime, the existing law and order framework is not competent to protect the citizen. In such a scenario, Akshaya Designers and Printers Pvt Ltd has launched `Onguard' - India's only complete magazine on safety and security. Apart from generating investigative and informative reports on social crimes, piracy, fire safety, extortion and car thefts, it has enlisted specialists to contribute their expertise and experience on a regular basis. The magazine, a monthly, is priced at Rs 50.

A Sumo punch from Dinshaw

After the heart-shaped ice cream `Heartbeat', Dinshaw's has launched an ice cream sandwich--Sumo. The offering is priced at Rs 16 for 80 ml and comes in a pillow pack. With a slab of chocolate and vanilla ice cream dipped in chocolate sauce and nuts, and sandwiched between choco biscuits, it lives up to its claim of being `taste mein heavyweight'. Sumo is produced at the country'sonly extruded ice cream plant, says the company. The company's manufacturing plant at Nagpur holds a daily production capacity of 40,000 litres and the company's turnover is expected to cross Rs 60 crore this year.