American pizza with a delicious topping of cauliflower, broccoli and eggplant? Or with masala-marinated chicken and onion?

These could just become the next food fad in the Bay Area in California, where a new Indian restaurant is trying to promote Indianised pizza in a big way.

Broadway Pizza and Indian Cuisine in Millbrae, California, is not only the first Bay Area restaurant outside San Francisco to serve Indian pizza, it's the town's first Indian restaurant as well. Broadway drew a crowd of 300, including Millbrae Mayor Doris Morse, for a free lunch buffet to celebrate its grand opening.

Partners Makhan Singh Bains and Ravinder Singh, inspired by the success of their Raja Sweets and Indian Cuisine across the San Francisco Bay in Union City, California, offer their full line of Indian sweets (including hard-to-find milk cake) and a 28-item Indian buffet at the new location.

Birla 3M launches safety films

BIRLA 3M has launched its 3M safety andsecurity films, popularly known as 3M Scotchshield. 3M Scotchshield is a range of tough, transparent and coloured film, applied to the interior surface of window panes to reduce damage and injury caused by broken glass and to resist entry if the window pane is broken.

The film is available through Birla 3M's distributors all over the country. Customers can choose from the 0.05 mm, 0.1 mm and 0.15 mm thickness of films. The technology that is used for the designing of the films is so advanced that the S150 (the 0.05mm range) film contains 13 layers of film. Similarly, the S400 (0.1 mm range) has 26 layers of film to increase its durability, tear resistance and impact strength. The films provide protection against the damaging effects of windows broken by bomb explosions, violent weather or accidents.

New refrigerator-freezer from LG

LG Electronics India Pvt. Ltd has launched the world's lowest power consumption and noise level side by side DIOS (deluxe intelligent optimum silence)refrigerator-freezer, for the very first time in India. The refrigerator has been indigenously developed by LG Electronics Korea, and reportedly has the world's lowest noise level (24 db) and also the world's lowest power consumption.

Other product features include quick freezing and convenient slide-out and adjustable shelves. It also has the world's first built-in home bar with an independent temperature sensor that maintains temperature at an optimum level. The DIOS refrigerator is priced at Rs 1.3 lakh.

Electronic ink makes its mark

The first ``wafer thin'' display using electronic ink was rolled out at a J C Penney store last week. The 3mm-thick electronic display measuring 6 feet x 4 feet, which can be updated and changed every 10 seconds, was hung in the sports department at a store in Marlborough, Massachusetts.

Featuring a built-in wireless pager, the nine-pound sign can be updated through a wireless Internet connection. The sign will provide shoppers with up-to-the-minute informationabout special offers and sale prices, and will also contain traditional advertising, according its creators, E Ink of Cambridge, Massachusetts.

Based on research from MIT, electronic ink rivals LCD display technology and may eventually lead to thin, flexible books, magazines and newspapers in which the content is updated electronically by a wireless connection. More immediately, the technology may lead to much less expensive high-contrast, high-resolution displays for portable computers and hand-held devices.

LG Electronics' Clean Master

The Clean Master (WD-1021W), India's largest capacity (7 kgs), front-load, tumble-wash, washing machine, has been launched along with Fabricare Technology by the LG group.

The Clean Master's washing action incorporates an extra rinse option and a suds free system. The suds free system is operated by fuzzy logic algorithm, ensuring that every bit of soap is washed away.