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Monday, May 24, 1999

World Cup marketing mess-up -- For whose gain?
The outsourcing of air-time sales and acquisition of sports and other events to a consortium of private firms. Over the past fortnight, there have been charges galore of corruption in the awarding of the World Cup air-time sales contract to first Stracon and later Nimbus.

Networking made difficult
Whenever the computer industry introduces a supposedly simple, purportedly must-have product, smart consumers should grow suspicious. This is an industry with a great hype machine but almost no clue about what mainstream users consider simple and what they really need.

E-Speak to help HP attain leadership
Hewlett-Packard Company has chalked out a strategy to reorient its businesses and carve out a leadership position in the e-commerce arena with the help of its new open source technology, E-Speak.


 


  Bangalore race results
  Adidas laces up for Forever Sport global campaign
  Will Satnam bag the cheaper basmati Trophy?
  Hurried climber glances back on path to top
  Amazon to offer 50 per cent discount on bestsellers
  `Indian sage made the first artificial diamond'



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