In an effort to rejuvenate its brand, Ahmed Mills has now relaunched AO Coconut Oil in Mumbai and Delhi. The company has retained the old brand name but has given a new look to the product, in an effort to tap the youth segment. The product is also repositioned as a fresh and natural oil in the highly competitive oil market. With the fragrance of fresh coconut, the product is available in 2 ltr, 1 ltr, 500 ml, 200 ml tins and 500 ml, 200 ml, 100 ml bottles.

Lego India launches consumer promotion drive

Danish toy major Lego India Ltd has launched `going back to school,' a month-long consumer promotion scheme targeted at children in select stores across the country. As part of the exercise, gifts like time tables, label sheets, pouches, pencils, rulers, calculators and school bags have been made available free with Lego building bricks. The consumer offer is the first kind of promotion that the company has launched in the Indian market. Lego India had beentrying to create a market for its construction toys with the help of price-offs and discount offers so far.

United Breweries unveils `Kingfisher Strong'

United Breweries Ltd, the Indian beer major, has now entered the strong beer segment with the launch of `Kingfisher Strong Premium Beer'. Priced at Rs 39, the product is currently available in Mumbai and Maharashtra and will be launched in a phased manner in other cities shortly.

LG Awards for Indian cricketers

LG Electronics India Ltd, the official supplier of consumer electronics and home appliances to the World Cup 99, has announced a special award for outstanding performances by Indian cricketers during the tournament. The award will be given to Indian players who either score a century or take six wickets in a single match. A win in the prelims or Super Six matches, will entitle each player to an LG voucher worth $ 500 which can be exchanged for LG products in India. For a semi-final win, the award will be $ 750 and for the finals $1000.

New toothbrush from Colgate

Colgate-Palmolive (India) Ltd has extended its oral health care range by launching `Colgate Total Toothbrush'. Priced at Rs 20, the product comes in five attractive colours. The company claims that the new brush, with its triple action bristles design, combats plaque more effectively. Announcing the completion of the national roll-out, the company claims that each bristle has a rounded end to protect tooth enamel and gums.

A Touch of class

Max Touch, a premier cellular services provider has tied up with `The Bowling Company' which was recently launched in Mumbai. As part of the tie-up, Max Touch subscribers will be entitled to a 20 per cent discount on entrance fee and a 10 per cent discount on each game. The company has also plans to form a special league for its members. Says Sandip Das, COO, Hutchison Max Telecom Ltd: ``The concept is a first in many respects. We always support cultural activities to add value to our customers' lives.''