Wednesday, May 19, 1999
Will Shah Rukh Khan make Omega tick in the Asia market?
He refuses to be branded as a `brand', though he doesn't mind endorsing a whole brandstand of logos. From suitings, soft drinks, perfumes and cars, Shah Rukh Khan is once again wearing his attitude on his wrist.
What's in a domain name?
How much money should a promising commerce site pay for a great domain name? It's all relative, of course. If Microsoft is doing the buying, one would go for a few million.
Another Logo to target mid-value menswear
Ashima is stitching a strategy to tap the fast growing 100% cotton apparel market through a new brand, Logo.
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