After Jumpin, Godrej Foods has recently introduced `Re-fresh', a ready-to-serve thirst quencher in attractive tetra packs. Priced at Rs 5 for a 200 ml pack, the product comes in two flavors: masala lemon and rose.

Targeted at the outdoor segment, the product is available at cinema houses, bus stops, railway stations and general stores. The company has positioned the product as the most affordable Indian cool drink in the over-crowded category.

Special World Cup edition Pepsi cups

In keeping with the World Cup fever, Pepsi Foods Ltd has launched Fountain Pepsi cups with graphic images of Mohammad Azharuddin, Sachin Tendulkar, Ajay Jadeja and Rahul Dravid. The cups, available in three sizes: 200 ml FP sipper for Rs 6, 300 ml FP regular for Rs 10 and 450 ml FP champ for Rs 14, are available at 1,000 FP outlets in Delhi. u