Millionaire brand status for No 1 McDowell Whisky
No 1 McDowell's whisky, the flagship brand of McDowell & Co, has recorded a sales figure of over 3 million cases, giving it a millionaire brand status. A brand achieves millionaire status when it registers sales figures above a million nine-litre cases. The brand now automatically becomes one of the top 100 international brands by volume. No 1 is currently ranked 14th in the world and is the 8th largest in the non-Scotch category.SITA's South Africa Festival offer
In collaboration with South Africa Airlines, SITA World Travel (India) Ltd has come out with a special offer on the occasion of the South Africa Festival: tourists opting for the offer will have to pay only the listed air fare to South Africa and will get free hotel accommodation for 3 nights in Cape Town and 2 nights in Sun City. The South Africa Airlines' airfare from Mumbai to Cape Town is INR 42,535.
Special edition Cricket 99 Parker pen
To cash in on theexcitement of the Cricket World Cup 1999, Parker has launched a Parker special edition Cricket 99 roller ball pen. This special edition cricket pen comes in a green and yellow coloured body with bats, balls and wickets imprinted on it. Priced at Rs 200, the special edition pens are available at leading stationers, bookstores and gift shops all over the country.
J&J's baby nappy wash
Johnson & Johnson has introduced Johnson's Baby Nappy Wash, a special product for washing nappies and baby clothes. A mild liquid detergent, it contains an anti-germ formula that not only gets rid of germs, but also does not leave behind any harmful residue. The product is available in two sizes: 200 ml (Rs 40) and 500 ml (Rs 85). The company is offering an introductory discount of Rs 5 on the 200 ml pack and Rs 10 on the 500 ml pack.
Copyright © 1999 Indian Express Newspapers (Bombay) Ltd.
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