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Monday, April 26, 1999

TCS to focus on domestic market 

Sudipto Dey  
New Delhi, April 25: Software major Tata Consultancy Service, which derives nearly two-thirds of its revenues from overseas markets, plans to reorient its business strategy by focussing on the domestic market.

This will be backed by a major image building campaign to improve its presence in the Indian market.

To be put in place by May this year, the company is setting up strategic business units which will include government, banking, insurance, securities, manufacturing, telecommunication, utilities, health care and transport.

Speaking to The Financial Express, TCS executive vice-president Phiroz A Vandrevala said that the turnover for the year ended March 1999 was likely to be 50 per cent higher at Rs 1,640 crore over the previous year. The company had clocked a turnover of Rs 1,083 crore in 1997-98. Net profit is also expected to be higher by 50 per cent.

The formal announcement of the results is expected to be made in the next couple of weeks.

The company plans to focus its efforts oncertain specific lines of technology in the country, such as Microsoft products and solutions, datawarehousing and data mining and internet-related solutions, said Vandrevala.

The company plans to spend around Rs 10 crore in its image building exercise.The idea behind the reorientation is to move up the value chain and be more aggressive in the Indian market, said Vandrevala. TCS plans to increase its business from within the country by 100 per cent over the next three years, he added.

The company has already put in place a 40-member team to tap the government-related business more aggressively. The efforts have paid off with TCS bagging several government-related projects in the last few months.

The company is in the process of computerising the complete logistic system of the Indian Air Force in a project worth in excess of Rs 15 crore. As many as 22 pilot sites would be operational by end of the year, said Vandrevala.

In a project worth Rs 4 crore, TCS will be automating the several offices of theComptroller and Auditor General (CAG) in the country.

Talks are on with the central government for computerising the census department and creating a national passport system.

Several state governments are keen to computerise their land records, said Vandrevala. States such as Madhya Pradesh plan to automate their value-added tax system.

The company is open to tapping Y2K business in the domestic sector over the next three months, said Vandrevala. The contribution of the Y2K business to the company's revenue in 1998-99 is expected to be about 12 per cent, he said.

Euro currency conversion is other area where the company expects to do $100 million worth of business in the next two years, said Vandrevala. The company is open to providing consultancy services to businesses venturing into IT-related services.

Developing internet-related solutions would be the other area the company will focus on in the coming years, said Vandrevala. A 500-member team is working on developing internet-based solutions,aimed largely at the global market. Projects include developing a marketing system for German auto major SAAB and smart cards for internet payment. TCS along with Finnish communication major Nokia is working to facilitate access to internet through mobile phones.

As a long term strategy, the company intends to source 30 per cent of its revenue from products and product-related services by 2002, said Vandrevala. Products' contribution to revenue is likely to be around eight per cent in 1998-99. Vandrevala expects this figure to be about 15 per cent by 2000.

Copyright © 1999 Indian Express Newspapers (Bombay) Ltd.


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