In tune with cricket, the company has proposed to launch 11 products each in the white goods and consumer electronics range.

The new range includes a dishwasher, suited to meet the requirements of Indian kitchens and the country's first indegeniuos refrigerator above 300 litres, director, marketing and sales, N Gopal, told reporters here on Thursday.

The Rs 3,200 crore group with a 33 per cent market share (in volume terms) has targetted a 50 per cent post-World Cup share of the domestic market for consumer goods.

The group also expects to produce 800,000 more colour television sets by mid-June to take its production capacity to two lakh.

The launch of the two new product `teams' would be backed by a sales promotion and advertising spend of Rs 25 crore for the next 60 days, he said.Meanwhile, the company also announced `TheVideocon world XI contest' to decide the best performing 11 players during the World Cup.

Based on a performance rating system, a Videocon world XI team would be selected at the end of the tournament and those contestants whose team matches with it, could win a Mercedes.

Commenting on the contest, Videocon vice-president marketing and sales, E Braganza, said, "we are not backing teams. Irrespective of which team wins, you (the customer) get to win."

Any contestant who gets the team and the captain correct would get the product he purchased (to enter the contest) free and in addition any of the 1,500 prizes lined up for the contest.

Ajit Wadekar, National Cricket Selection Committee chairman, would select the captain of the world XI team and would also be the adjudicator in case of a tie on points between two cricketers, it was announced.

Wadekar told reporters that he did not need the permission of the cricket board to be the adjudicator of such a contest.