New Delhi, Apr 13: It is convergence of a different kind. ComputerEyes Info Systems, a Delhi-based infotech company, has tied up with Coca-Cola to market city maps based on software developed by the company.ComputerEyes will use Coca-Cola's network to market state-of-the-art Geographical Information Systems-based city maps called Mappls Pathfinder.
Mappls is a software package developed by ComputerEyes that gives spatial dimension to data using longitudes and latitudes.
The maps, to be launched early next month, will cover six major cities across the country, said ComputerEyes Info Systems managing director Rakesh Verma.
ComputerEyes is providing GIS-based solutions to Coca-Cola in managing and monitoring the soft drink major's distribution outlets.
Mappls Pathfinder would give geographical value additions to typical paper maps by using GIS technology, said Verma. To be available in two packs, the one for corporates, priced at Rs 1,200, would be supplemented with a CD-ROM which will give pictorialrepresentation of the city.
The retail pack is pegged at around Rs 400.
It took the company four years and around Rs 3 crore to compile data on Mumbai, the first city where the map would be launched, said Verma.
ComputerEyes Info claims to have special data on around 300 cities and over 6 lakh villages in the country.
ComputerEyes also plans to tap the booming international market for digital conversion of drawings by opening a marketing office in the US in May this year.
The market for digital conversion of paper maps and drawings is growing fast, said Verma. "India does international business worth over Rs 40 crore in a year." However, much of the potential remains untapped, Verma added.
ComputerEyes plans to invest over Rs 2 crore and deploy around 100 people in the current financial year to tap the booming digital conversion market.
Also in the offing is a new service, Every Dealer Survey which would give details of dealer information, both existing and prospective, and also map theircatchment area.
CE Info had a turnover of Rs 3.5 crore in 1998-99. The company expects to more than double turnover in the present financial year with help of foray into new areas such as digital conversion and maps.
The company will continue to focus on GIS-based solutions, said Verma.
Copyright © 1999 Indian Express Newspapers (Bombay) Ltd.