Talisma, Aditi's premier e-mail and web form management software, enables companies to effectively monitor and respond to electronic communications. Aditi also provides professional consulting and outsourced support services to an international client list that includes Siemens, Motorola, Microsoft, InstallShield and RealNetworks.

According to Fred Horowitz, president and CEO of NetGrocer: "Creating customer loyalty is a primary goal in the online supermarket business. Our reputation for great service attracts many first-time buyers, but it's imperative that we keep them coming back time after time. We're confident that Talisma will give us a significant competitive edge and help us enhance both the quality and the timeliness of the responses we provide tothousands of customer inquiries submitted to our website each month."

Talisma software allows NetGrocer, the first nationwide online provider of groceries, to build long-lasting customer rapport and ensure customers receive timely, accurate and highly-personalised responses.

Talisma automatically tracks the details of each customer communication and gives customer satisfaction, representatives extensive contact history at their fingertips allowing them to respond appropriately. As a result, NetGrocer can increase the life-time value of its customers by creating one-to-one relationships with them, while empowering its support staff to respond quickly to inquiries with productivity tools such as canned, rapid, and group responses.

"NetGrocer has successfully filled a niche in the online retail market by providing products that everyone needs," said Pradeep Singh, Aditi's CEO and founder in a statement. "When businesses appeal to the electronic masses like they do, much of their success depends on how theydifferentiate themselves with customer service in this case, how they manage the deluge of online customer communication."

He stated, "because of our years of providing e-service solutions to industry-leading companies, we've learned that it takes much more than simple auto acknowledgments and a message routing engine to build customer loyalty. Because it's an easy to deploy solution, NetGrocer very quickly has streamlined their process, kept the focus centred on the needs of its customers, and gained valuable marketing insight such as customer buying patterns, preferences, dislikes, trends, profiles, and the like. It's a significant competitive advantage."