And, to cash in on to the recent boom in the consumer electronics industry, following a two-year lull, the company is planning a Rs 100-crore capital expenditure plan to increase its installed capacity from 6 lakh units to one million units per annum.

Chairman Gul Mirchandani sees his company, which has a market share 13 per cent, focussing more on web technology-led products over the next two to three years.

"The software innovations that are taking place now in TV-making is the in-thing. You see all the multinational giants doing the same, and there is no way one can ignore that. Onida will become a major player in this convergence game," he said.

"Information technology and consumer electronics, earlier two distinctly separate areas, are gradually merging into each other and hardware developmentis the thing of the past now. The Onida televisions that will come out over the next couple of years will include all the latest innovations," Mirchandani adds.

For a start, the company has already set up a software development centre for the purpose and plans to increase the size of the dedicated team to around 40 from just three, at present.

The existing three-member team has already helped the company bring out an internet television set -- the Web Cruiser, the second Indian company after Videocon International to come out with such a product.

Unlike the Videocon product, TV.com, the Web Cruiser with a 21-inch TV, contains an in-built modem, virtual and wireless keyboards. Though it has a small memory, with just 2 megabytes, it can store around 30 e-mail messages, and carries a printer port.

"We will not have to make any significant investments for the software centre, just around Rs 4-5 crore. But the way demand for televisions is increasing in India, we have just finalised a Rs 100-croreinvestment plan that will increase CTV capacity to 1 million units," Mirchandani said.

The capacity expansion at its manufacturing unit is expected to take another two years, and a significant portion of the expanded capacity will be the new generation television sets.

"It is unlikely that Mirc will ever venture out to manufacturing or marketing anything else other than televisions. We want remain very focussed as we know that we have to bring out the best products to survive in a very competitive market," Mirchandani adds.

In technical collaboration with JVC, the company has also launched several other products aimed at the top-end of the market. These include a 42-inch plasma TV, a 29-inch flat TV, and a 29-inch swivel base TV. For the young generation, it has launched 14-inch TVs with colour bodies called Candy.