At a press conference here on Tuesday, Ghosh said that with the help of this Rs 10 crore-plus campaign, the company hopes to offset a substantial part of a normal 30 per cent fall in biscuits sales in March, the last month of the fiscal year.

The contest which started on February 1, 1999 will end on April 30. The company is offering 100 free tickets to the World Cup '99 as the mega prize. This includes a three-day all expenses paid trip to the UK along with a stadium seat for the India vs England live match at Edgbaston. However, prize winners will have to bear the expenditure for travelling from residence to Delhi or Mumbai and back. Under the scheme, prize winners from the western and southern region will go to Mumbai,while those from the eastern and northern region will go to Delhi to catch the flights forLondon.

In total, there are 5,12,000 prizes. These include 100 colour TVs (21 inches), 1,000 cricket bats with the Britannia logo and signed by World Cup probable from India Robin Singh (senior), 10,000 designer wristwatches, Britannia Cashew Badam and Chekkers biscuits. Over 25 people have World Cup tickets which include nine from the eastern region. About 20 have colour TVs and another 125 have cricket bats.