Says Nirvik Singh, chief executive, Trikaya Grey: ``Along with filofaxes, the Ready Reckoner is going to be an indispensable tool for anyone in the advertising and media business.'' It was in 1997 that the agency had launched the book to cater to the needs of advertisers and ad agencies in the country.

Keeping car robbers at bay
Indo Silicon Electronics Pvt Ltd, makers of Silicon brand of central locking systems and anti-theft devices, has introduced its new brand Ke'n'as (Keyless Entry and Alarm System) remote control car alarm system. It includes a car anti-scanning system, auto relock and rearm, multi-purposecentral locking system, silent arm/disarm by transmitter and auto-hazard lights flashing alongwith in-built immobilizer. In the case of a theft it has a specialised code-hopping facility called anti-recording system. Ke'n'as is priced at Rs 4,500 (installation charges included) and comes with a one-year warranty..

Mudra bags new accounts
Mudra Communications is on an account winning spree. The agency has recently acquired a host of new accounts, which include: VIP Skybags, T.I.Cycles, Cadila's Ever Youth (beauty products), Bambino and Bakelite Hylam (Decolam & Decolite). ``These new accounts have added a total of Rs 10 crore to the agency's capitallised billings,'' says the agency's spokesperson.

Ushak Kaal bags 4 golds at Delhi Ad Club Awards
Ushak Kaal bagged 4 golds and 1 silver at the recent Delhi Ad Club Awards. The Delhi-based agency has been going places in its short life span of 10 years. The golds were bagged for press ads of Drapes Avenue, Blackberry's trousers, AdobeSoftware and AIFD (All India Federation of the Deaf.) The agency has expanded its field of operations to cover direct marketing, media buying and event management.

Clarification
In the story `Size Matters: Madura pitches for odd numbers' carried on March 30, the correct brand name should read San Frisco. The error is regretted.