A veritable gold mine of consumer insights for organised retailers in the country, the survey findings were revealed at the Retail Summit '99, organised by KSA Technopak on Monday.

``Currently a $180 billion industry in India, retailing in India has a huge potential for growth leading to higher GDP contribution, with the advent of organised retailing,'' said Ajay Piramal, chairman, Piramal Enterprises at the Retail Summit '99, a seminar on organised retailing in India.

The trigger for change in the existing retail set up willcome from consumers who are getting exposed to international retailing trends such as e-tailing, mail order shopping and hypermarkets. ``The consumers are set to drive a retailing revolution in the country which will become organised, better managed and responsive to consumer needs,'' opined Arvind Singhal, managing director KSA Technopak.

Commenting on the success factors for retailing in the country Singhal added: ``The success of organised retailing in India depends on providing value-for-money over value-for-time, developing the store as a brand that conveys trust and offering one-stop shop, both store as well as non-store, with a variety of products and services. ''Already, names like Shoppers Stop, RPG Group and Piramal Enterprises have made a mark on large-scale organised retailing in the country.

However there is plenty of ground to cover for an industry plagued with roadblocks ranging from manpower issues, legislative changes, infrastructure, distribution logistics, building and zoning laws tothe lack of enabling IT. For instance, varying sales tax rates make supply chain management a Herculean task for retailers.