The company is keen to dominate the animation market as it has one of the most creative names in Asia--Ram Mohan. Advertising spend on animation programmes in the US is $1.5 billion. The US sub-contracts in excess of $200 million of work every year to Asia.

Recently, USL supplied cartoon animation to 20th Century Saban-Fox for Oliver Twist and has done tests for Rumplestilskin. The creative and writing team has developed concepts and detailed characters for eight new international series.

"Each of the international contracts are over $1 million and our order book is blocked for at least six months ahead of time," said Desai.

For special effects, USL has acquired Inferno, an advanced equipment, at an investment of nearly Rs 3 crore. Inferno is driven by a powerful computer called ONYX2.

In the last three months, USL has covered the major live events like the Lata Mangeshkar show and Femina Miss India contest.