A quick preview of the new product shows the use of 220 MMX technology bought from Cyrix, a large storage capacity with a 2.1 GB memory hard disk and an option of recording one's voice for the purpose of presentations. According to N Gupta, director (marketing), "this is the first multimedia package to be launched with a domestic server and we plan to launch a 29 inch version very soon. "Positioned as an entertainment as well as aneducational tool, tv.comp (pronounced tv-dot-com) is to be marketed through a select set of large Videocon dealers, the Videocon Plazas and a few computer shoppes. All concerned dealers will be undergoing a special orientation programme to sell the new product. Says Gupta, "here we have to gear up to selling a new concept and so we will also be retraining the after-sales-servicing teams." Videocon also plans to steer clear of lifestyle advertising and will be concentrating on catalogue-oriented communication. The plan, therefore, is to use more of direct mail, exhibitions and other direct channels. For example, Videocon may be tying up with credit card companies to use their database for creating awareness for the product. Market observers feel that the pricing of the product is extremely competitive and the company should be able to generate a good initial response. Videocon, however, is not leaving anything to chance and has already tied up with home loan companies like Countrywide and K-value to work outdifferent finance schemes. While the main target segment remains the growing home segment and the SOHO (small-office-home-office) market, the company does plan to penetrate below this segment in the future.