Lipton's Green Label repackaged: Brooke Bond Lipton's Green Label Connoisseur brand of premium tea has undergone a change in package design, which has been tagged on with a higher price as well. The tea comes in a pentagon type jar as against the squarish kind earlier. The Darjeeling leaf tea, which was priced at Rs 65 for a half-kilo pack six months ago, now attracts an MRP of Rs 135 per 250 gm. When translated for a one-kilo pack, the price at around Rs 533-540 has nearly doubled during the last six months. Speaks volumes about the spiralling tea prices!pAsh endorses Longines: Swiss watch-maker Longines is entering the Indian market with former Miss World Aishwarya Rai as its brand ambassadress. Its strategy for the Indian market involves reaching out to the consumer through leading watch retailers and jewellers in all the major cities. Distribution in the north and east will be handled by R L Exports International in Delhi, while Beautiful Jewellers in Mumbai will cover the southern andwestern regions. The company already has a network of 16 service centres across 12 cities. Longines, which has been in the market since 1832, is a part of the 3.05 billion Swiss francs Swatch group, along with 14 other brands like Blancpain, Omega, Rado, Tissot and others. As Longines' ambassadress, Rai will wear the new DolceVita watch named after Italian Federico Fellini's 1950 cult film.Lego Offer: As part of a New Year offer, Lego is offering four FreeStyle sets with each box priced at Rs 72 in Mumbai. The offer is targeted at children in the age group of 3 to 12 years. The FreeStyle boxes are ideal in terms of collectibility, since combination models which are bigger in size can be made with different sets. To attract kids, the main model in one FreeStyle box is a tiger figure, while other alternative models include a tiger snail, tiger clown, tiger rabbit and tiger ticket collector. There is also a troll, a baby dinosaur, a bird, a turtle and a dog. Truly, the corporate mission and startingpoint for all Lego products and activities is that ``children are our vital concern.''
REACH widens network: Chennai-based REACH Computers, one of the largest computer companies in the South, is seeking to achieve a wider national presence by expanding to the northern markets. It has set up its first franchisee centre at Trinagar in North Delhi. The company claims to offer the most attractive terms to its customers - uniform delivery prices all over the country, a good service network and a 5-year warranty for its PCs. The company also markets its products as a package with hardware, software and training. It also has a full fledged software development centre that continuously develops software tailored to customer needs.
Close-Up's Ultra Whitening promise: Hindustan Lever Limited (HLL) which commands an overall market share of 37.4 per cent in the toothpaste market has launched Close Up Ultra Whitening with an advanced whitening formula. The company claims that its regular use helpsmake teeth whiter in just four weeks. The special Whitening Granules Formula, developed at Unilever's research laboratories in Port Sunlight, UK, claims to remove yellow from even in between the teeth. CLose Up Ultra Whitening is available in three pack sizes priced at Rs 37, Rs 27, Rs 15 for 150, 100 qnd 50-gm respectively.
IBM showcases solutions: As part of its commitment to fulfilling the needs of small and medium businesses, the IBM Solutions Forum has targeted 30 cities to showcase its various technologies. The first event, held at Faridabad this week, displayed the IBM Netfinity range of PC servers, IBM desktop computers and Thinkpad mobile computers. On offer were the company's cost-effective solutions for all sizes of business. It also demonstrated how companies could use the internet and intranet to improve marketing, customer service and sales.
Copyright © 1999 Indian Express Newspapers (Bombay) Ltd.
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