Making this announcement here, Longines president Walter von Kanel said: "She reflects perfectly the elegance of our watches." The company has presented Rai with the new Longines DolceVita watch that has been named after Italian Fredico Fellini's 1950s cult film.

Longines has also announced the launch of its watches here. The brand will be sold to the Indian consumers through leading watch retailers and jewellers in all major cities in India. R L Exports International in New Delhi will support the retailers in north and east India while Beautiful Jewellers in Mumbai will handle distributors for southern and western regions. The Swiss watch maker has already established a vast customer service network in India including 16 service centres across 12 cities. The national service agentsMumbai-based Marcks and Co will manage the service network.