The highly diversified company has also asked international consultants KPMG to do a business valuation. An enterprise resource planning (ERP) installation exercise is also on the cards.

Some of the multinationals with which Punwire has technical tie-ups are French electronics giant Thomson, German multinational Bosch, Kenwood of Japan and Scientific Atlanta of the US.

The idea is simple. The company is into various activities, each of which is separate from the other when it comes to drawing out marketing strategies. Some of these tie-ups may also in the future graduate into equity joint ventures, and hence, the telecom company feels that it will be worthwhile to restructure the business.

The Punjab State IndustrialDevelopment Corporation (PSIDC) holds a 42 per cent stake in the company, while the rest is with the public and institutions. It had gone public in 1993.

The company, which is upbeat after bagging a Rs 15-crore order from Videsh Sanchar Nigam Ltd (VSNL) for setting up an earth station in the north to allow uplinking from India (a service which VSNL has been allowed to provide), is hoping to bag orders worth Rs 100 crore in the fourth quarter of the current fiscal. This will help it end the year with Rs 200-crore sales.

The company, which had ventured into several areas, now expects some of these businesses to grow rapidly, and may find itself in trouble if these areas are deprived of focus. Hence the move to restructure operations.

For example, Punwire has a tie-up with Thomson, through which it assembles and markets the entire range of Thomson's telephone instruments in India. The phones are sold under the Thomson brand. More than 25,000 instruments are being sold a month, and the company expects to bein a position to hawk a million phones in a year.

Similarly, to assemble the complete range of feature-packed, compact and light weight conventional two-way radios, Punwire has a tie-up with Kenwood of Japan.