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Tuesday, December 29, 1998

Godrej-GE unveils new washing machine model 

Our Corporate Bureau  
Mumbai, Dec 28: Godrej-GE has rolled out the Godrej Smartwash Super Agitator 5.5 Kg model in its twin-tub range with the `active soak' feature. This follows the launch of the company's nine Godrej Smartwash washing machines with pulsator technology.

Godrej Smartwash Super Agitator, priced at Rs 9,950 (ex-Mumbai price), is equipped with the agitator-based technology designed to provide a four-way action, which enables the clothes to roll over in addition to being scrubbed during the wash cycle, a company release said.

In addition to the above features, the Godrej Smartwash Super Agitator also comes with the regular Godrej Smartwash features offered in its range of Twin-Tub washing machines some of which include the three-way cycle, separate wash and spin timers.

The model is available at Godrej-GE's 3,500 dealer outlets across the country. Godrej-GE introduced the `active soak' feature in the semi-automatics when it launched its Godrej Smartwash 5.9 kg twin-tub model last month in response to customerpreference for soaking as a facility in washing machines.

Godrej-GE has garnered a 12 per cent market share in its first year of production. With an installed capacity of three lakh units at the company's manufacturing facility at Shirwal in Maharashtra, it offers an extensive range of ten Godrej Smartwash washing machines in both the twin-tub and fully-automatic segments.

Copyright © 1998 Indian Express Newspapers (Bombay) Ltd.


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