Azharuddin to endorse Bridgestone brand: Bridgestone ACC India Ltd has signed up captain of the Indian national cricket team Mohammed Azharuddin and his wife Sangita to endorse its corporate and product brands in India. Azharuddin is represented by PCM, the international sports management company. Internationally, Bridgestone is associated with racing sports like Formula 1 and Indy car, and golf.

Videocon unveils a new model: Videocon, the market leader in consumer electronics and home appliances segment has launcheda fully automatic washing machine in Mumbai and other major cities in the country. The new model, V-NA -1311F from the Videocon's fuzzy magic series offers features that include dry wash load and ambient temporature sensor, soak wash facility and 24-hour programmable timer. Targeted at the new generation woman, the new model selects and executes the ideal wash cycle from as many as 2, 348 different wash combinations.

Lakme relaunches Maximum Moisturiser: In line with its new brand identity, Lakme has relaunched its moisturiser, with a new, improved, self adjusting formula that is suitable for all types of skin. The launch is supported through the `eye specialist' advertisement. The new product has a unique ingriedient called `Hydrovitin' that prevents the loss of moisture, claims the company.

Henko Stain Champion Relaunched: Henkel-SPIC India has relaunched its flagship detergent powder, Henko Stain Champion, in a new look transparent window pack. The product is priced at Rs 148 for 2 Kgs,Rs 75 for 1 Kg, and Rs 38 for a 500 gm pack. Henko Stain Champion's German formula contains stain fighting enzymes that remove toughest of all stains like oil, grease and coffee. It also contains Zeolite, which prevents dirt from settling back on clothes during washing and retains the brightness and colours of the clothes. An additional feature this time around is the new perfume, which keeps clothes smelling fresh and fragrant, long after they have been washed.

Microtex unveils Live-In Jeans: Microtex Industries, part of VIP Group of comapnies has launched a new line called `Live-In Jeans' in the economy segment. Targeted at teenagers, the contemporary range includes jeans made from enzyme-washed rugged denim and is priced at Rs 550. A choice of 10 shades is available. And Jeans made from Pumice stone washed ring denim is available at Rs 595.

Tupperware introduces new ware: Tupperware, manufacturer of quality plastic food storage and serving containers, has added two new products to itsportfolio in the Indian market. These include, `crystalwave medium', a microwave, reheatable storage container priced at Rs 375 and `executive lunch', a lunch set for working adults for Rs 495.