Chemical industry directory released: The Mumbai-based Blockdale Publishing has released the Chemical Industry Digest Directory for 1998-99. The 654-page directory lists names, addresses and product profiles, of over 5,000 manufacturers. This includes manufacturers of chemicals, plant and equipment, accessories, pumps, valves,instruments and safety equipment amongst a host of others. The directory is priced at Rs 1,850.

Casio launches customer care campaign: Casio, the consumer electronics and pager manufacturer has launched a three month customer care campaign in the Indian market early last month. As part of the campaign, the company will organise free service and repair camps for Casio pagers in major cities including Delhi, Mumbai, Calcutta, Bangalore and Ahemdabad. Casio will also offer an accident insurance and maintenance contract scheme to Casio pager subscribers at a nominal fee for both old and new pagers in working condition. The campaign is being organised with the support of paging service providers including Easy Call, Pagelink, Mobilink, Max Page, Modi Page, RPG and Page First.

Tupperware introduces new ware: Tupperware, manufacturer of quality plastic food storage and serving containers, has added two new products to its portfolio in the Indian market. These include, `Crystalwave Medium', amicrowave, reheatable storage container priced at Rs 375 and `Executive lunch', a lunch set for working adults for Rs 495.

Levis AIDS awareness campaign: On December 1 this year, Levis Strauss & Co launched a global social marketing initiative to promote AIDS awareness. Launched in conjunction with Population Services International, an international non-profit organisation and MTV, the campaign is targeted at the youth. The first part of the initiative, entitled `Condom Man', includes a series of 15-second commercials created by TBWA Chiat Day (San Francisco). With tag lines that read, `Condoms are fun' and `Last longer with a condom' the spots aim at promoting the use of prophylactics amongst the youth. The campaign will appear on television and print in all Levis markets across the world. This is the first in the series of efforts launched by the company, as part of its AIDS -awareness programme. In a bid to reach out to its target audience, Levis will unveil a series of other campaigns over thenext few months. The initiative will primarily concentrate on six cities across the globe viz, Bombay, Johannesburg, London, New York, Sao Paulo and Tokyo.