Patient is king in pharma marketing
A revolution is sweeping the marketing of pharmaceuticals, feeding a growing popular appetite for information about health and making the patient king. While governments seek to offload the costs of healthcare onto individuals, ageing populations want to know more and more about looking after themselves, marketers say.

Microsoft targets online illegal software sellers
Microsoft Corp. is expanding its anti-piracy efforts to target distributors who use the Internet to sell illegal software. Microsoft, the world's largest software company, is currently taking legal actions against distributors believed to have been distributing hundreds of thousands of counterfeit licences over the Internet.

At Tisco, the staff know better
When Tata Steel managing director JJ Irani announced on Wednesday that the Jamshedpur steel giant will launch not one, but two codes of corporate conduct, including one for its employees, he did not mean to teach a lesson to staff on how to behave.