Lakme launches new lipstick range: Elle 18 has extended its lipstick range by launching Record Breakers, a collection of five lipsticks. Targeted at the youth, the collection includes Barbie Brown, Coco Jambo, Boogie Woogie Red and Hot Hot Maroon. Priced at Rs 39, the lipsticks are availableat all the leading cosmetic counters across the country. The launch is supported by extensive press campaigns in leading womens' magazines in the country.

Elf introduces premium SG level engine oil: Elf Lubricants India Ltd (ELIL), has launched premium SG level passenger car engine oil `Elf Super Sporti S 15W40'. Specially formulated with base stocks and additives, the product is designed to maximise fuel efficiency during use in four stroke petrol engines, claims the company. The oil is manufactured at the company's blending plant. In order to ensure easy availability of the product, Elf uses its wide distribution network comprising 40 depots, 350 distributors and 7,500 dealers. The premium engine oil is recommended for all new generation passenger cars like Ford, Honda, Opel Astra and Maruti Zen. It is priced at Rs 105 for a one-litre pack and Rs 294 for a three-litre pack.

Indian Art House gallery on the Net: Treasures, a major art house in the country, has launched the world's largestartifacts gallery on the Internet (http://www.artciti.com). The site features lively interactive pages such as an auction house, an arts and culture quiz, a guide to planetary gems, birthstones and related legends and a weekly astrological forecast. To celebrate the launch, Treasures is offering a special 30 per cent discount. Every Treasures masterpiece comes with a certificate of authenticity and an unconditional money-back guarantee.

Milton dual-purpose containers: Milton Plastics Ltd, a pioneer in the thermoware segment, has launched a new range of dual-purpose microwaveable containers under the brand names Microseal, Microchef and Microfresh. The product comes in three colours namely white, pastel green and pastel blue. Priced at Rs 77, the Microseal range consists of a set of four containers in four capacities--250ml, 500ml, 950ml and 1,650ml. The Microchef range has three oval containers in 1,250ml, 1,950ml, and 3,000ml capacities and are priced at Rs 130. Microfresh is a set of threecontainers with 250ml, 480ml and 870ml capacities and is available at Rs 60.

Dinshaw ice-cream: Dinshaw Dairy Foods, the Nagpur-based ice cream manufacturer, has launched `Heartbeat', a heart-shaped ice-cream bar in Mumbai. Targeted at the youth, the ice-cream is flavoured with orange ripples in vanilla. The product has been launched in Maharashtra, Goa, Madhya Pradesh, Andhra Pradesh and Orissa. The ice-creams are priced at Rs 16 per bar.