Tuesday, October 13, 1998
Sweeping changes force consultancy firms to redefine marketing objectives
Clearly, the consulting industry thrives on being unconventional. The most common marketing tool, therefore, are the people who work at these firms.
Don't blame VSNL for Internet problems; it could be your PC
"The VSNL connection breaks before anything downloads." Sounds familiar. You've more to blame than only the Internet Service Provider -- a slow server, graphics heavy site or simply Internet traffic.
Design managers take over artists
A space to experiment, due recognition and assured buyers. At a time when market behaviour has become impossible to fathom, a husband and wife team of management graduates is revolutionising design management.
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