Flair launches Jel Tech range: The Flair Pens group has launched the Jel Tech range in six colours, at Rs 25 per unit. The crystal-clear pen with a snap-shut cap has pigmented jel ink that is water-proof and non-erasable. The gold and silver roller ink pens is available at Rs 27 each.

Multimedia rendition of Adi Shankaracharya's verses: Software Frontiers has launched Saundaryalahari, a compilation of verses written by the 8th century saint Adi Shankaracharya. The Chidagni Creations Division has developed this product. Saundrayalahari is the first such titledeveloped by the team - a compilation of 100 verses written in praise of the supreme goddess. The objective of this product is to provide a powerful multimedia application that will give the user an insight into the mythological and spiritual wealth of ancient India. Saundrayalahari is available at leading stores in Mumbai, Delhi and Chennai. The product is priced at Rs 1,499, Rs 599 and Rs 150 for the CD-Rom, audio CD and audio tape.

Shivdeep Industries launches Krash potato chips: Shivdeep Industries has introduced Krash potato chips. Priced at Rs 16, it comes in four flavours - pudina pataka, chilli chataka, tomato takdin and plain salted.

Two new account directors for BBC World: BBC World, the BBC's 24-hour international news and information television channel, has appointed two new account directors to drive its advertising sales. Alison Farmery, account director, will focus on increasing revenue from Europe into BBC World's global properties, while Dowie Jones, account director,will focus on customers in north and south America. Both will report to Jonathan Howlett, director of airtime sales, BBC World.

Philip Kotler to address a seminar: Marketing guru Philip Kotler will address a day-long seminar for the Indian industry on Monday in Delhi. Titled "Winning through value-oriented marketing", the seminar will address topical issues like assessing the changing marketing landscape and monitoring the company's performance, developing an effective pricing strategy, designing and managing distribution channels and choosing the right value proposition and building the brand.