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Wednesday, October 7, 1998

Marketplace Briefing 

FE NEWS SERVICE  
SM Foods unveils Mexican chips range: SM Foods has launched bulk packs of its popular range of Mexican chips - Senor Pepito Tortillas. The one kg pack is targeted directly at hotels, pubs and restaurants. Tortilla Chips is a 100 per cent corn chip made out of corn grits. The Tortilla Chip has been purposely kept extra thin as the average Indian consumer prefers a crunch closer to the potato chip. The traditional Tortilla Chip is much harder in bite and larger in size. After the one kg pack takes off in pubs and restaurants, it will be introduced in A-Class retail outlets across the country.

Blue Dart crosses 1,000 delivery locations: Blue Dart Express Ltd has expanded its services network to cover 1,005 locations across the country, through its regional service participants arrangement. It becomes the only express company in the country to have a reach of over 1,000 locations. Blue Dart today offers inbound and outbound services from these locations.

Som Distilleries launches new drink:Som Distilleries has launched its premium beer, Hunter, in 325ml bottles. Coming in crystal clear bottles, the beer is available in Mumbai, Pune and other select cities of Maharashtra at a price of Rs 25. The Group plans to have a promotional campaign in association with leading restaurants and pubs in Mumbai to mark the launch of Hunter pint beer. Theme events, exciting offers and gifts and discount themes would also form a part of the campaign.

Louis Philippe offer: Louis Philippe, as part of the festive season celebrations, is running an offer in the cities of Mumbai and Chennai. For every two Louis Philippe garments purchased (shirts or trousers only), you get a tote bag worth Rs 450 free. The offer is valid up to October 19.

Indo Mobil launches Mobil Coolant Plus: Indo Mobil has launched a new product in the coolant category called "Mobil Coolant Plus," to supplement it's existing range of automotive lubricants and associated products. It has universal applications and can be usedfor all types of passenger and commercial vehicles that require heavy duty protection of a coolant. The coolant is being marketed in two different tamper-evident plastic bottles of 500ml priced at Rs 105 and a 1-litre pack at Rs 190. It is available through Indo Mobil's extensive network of bazaar outlets, Indian Oil fuel stations and select vehicle service stations all over the country.

Milton offer: Milton is offering a range of gift sets on the occasion of Diwali. These include Handi (an insulated casserole in 1000ml and 1500ml capacities, with options of silver or gold rings), romance gift set (an elegant vacuum flask with four bone china mugs and one rectangular tray), emerald tea set (a vacuum flask with bone china mugs and a rectangular tray) and Alexander gift set (a pearl white flask, a white flask, a white oval tray and six bone china mugs with rims that match with the flask lid). These products are an addition to the thermoware product range, a category which Milton has pioneered since itsinception. These products are priced between Rs 265 to Rs 625.

Adjustable table from Maniyar Plast: Maniyar Plast Ltd has launched a multi-purpose adjustable table in the Indian market. The `four-in-one' table can be adjusted in four different heights. Made from imported Japanese material, the table can be folded into a compact size and is easy to carry. Easy to clean, the weather proof product can be used both indoors and out doors.

Copyright © 1998 Indian Express Newspapers (Bombay) Ltd.


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