To abridge communication gap, curtail travel expenses and save time, teleconferencing is fast emerging as an welcome alternative.

Picture Tel is targeting export houses for its range. Even in the service sector, a continual contact among service providers and their clients is necessary. The company has already captured a major share among big organisations and is now targeting small and medium sector also.

"Some companies like Ford have made video conferencing system a prerequisite for their vendors," says T N Sunder, director and country head, South Asia, Picture Tel Inc.

Through teleconferencing, four person or groups of delegates sitting in four different places in theworld can discuss their business preposition. Videoconferencing is a value enhancing proposition that saves time, increases decision-making speed and customer satisfaction.

Export houses can make use of this technology for demonstrating their products and in dealing with their foreign buyers. They can furnish minutest details through live demos.

This technology can effectively curtail production cost. With rising competition in the international export market, such measures are like life saving drugs.