Saturday, September 19, 1998
Coke weighs option for France's Orangina
The Coca-Cola Co isn't yet sure whether to keep alive its bid to add Orangina, the sparkling orange drink, to its stable of beverages now that the French government has vetoed the $480 million acquisition.
Telco parks utility-vehicle, passenger car accounts at O&M and Ulka
Telco utility vehicle and passenger car accounts have veered away from SSC&B Lintas. The company's Sierra, Sumo and Safari will now be handled by Ogilvy & Mather while Tata Estate will be under Ulka.
BPL plans to launch rural marketing campaign
The Rs 1800-crore BPL is planning a rural marketing campaign to promote its products in the smaller towns in India. The marketing campaign will feature the company pushing its products through the rural dealers.
|
|
