Contract Advertising president Ram Sehgal has been re-elected president of the Advertising Agencies Association of India for 1998-99. This will be Sehgal's second year running as the president of the AAAI. Rajiv Agarwal of Enterprise Nexus will continue as the association vice-president. Anil Kapoor of FCB Ulka will continue to serve on the executive commitee of the AAAI. Kapoor was the president elect of the self imposed regulatory body of the advertisng industry for 1996-97.

Inter Gold Gems unveils jewellery range: Inter Gold Gems, after the success of its Svayambhu range of branded jewellery, has launched the Siddhidaata range in the domestic market. Inspired from the form of Ganesha, the range comprises 32 pendants crafted in 22 carat gold and embellished with diamonds and precious stones. Available at the company's showroom in Mumbai, the price of the pendants ranges from Rs 5,000 to Rs 22,000.

Oxemberg garments: Oxemberg, the garmentdivision of Siyaram Silk Mills Ltd has launched a new range of garments in the domestic market. This includes Oxemball-washed garments, bio-polished garments, raw denim jeans and tencel shirts. The range has been manufactured using different chemical processes which add to the fabric finish and quality. For example, bio-polish uses a treatment system which is a combination of chemicals imported from the Denmark-based Novo Nordisk that modifies the fabric to prevent pilling, increasing its smoothness and brightness. Oxemball garments are priced upwards of Rs 550 for shirts and Rs 700 onwards for trousers, the raw-denim jeans are priced at Rs 635 while the tencel shirts are priced at Rs 1,095 onwards. These garments are available throughout the country at exclusive Oxemberg showrooms as well as select retail outlets.

Claude Monatana coutre fragrances: Claude Montana's new sequence to fashion are now being introduced in India by the house of Baccarose. The fragrance `Parfum de Peau' for women, capturesall of Montana's creative themes as a designer, his inspiration, vision and sensitivity, and are available as deodorant and in 125ml, 50ml and 30ml packs. Montana Parfum d'Homme, a fragrance for men, is available in 100ml, 50ml and 30ml packs.

Royal Chairs discount offer: The entire range of Royal office chairs is now available at a 20 per cent discount, based on August prices. The company has also come out with an exchange offer - customers can now get Rs 250 off on exchange of any revolving chair of any make, any condition. And all these with an unconditional `on-site warranty' for two years.

Enkay Texofoods mango nectar: After the successful launch of Onjus, Enkay Texofoods has launched `Life', a mango nectar. Fruit nectar is one of the categories in the natural fruit juices market, the other two being fruit drinks and natural fruit juice. Life has been priced at Rs 10, while Parle's Frooti has been priced at Rs 9.50. Life is being launched initially in Mumbai and Pune and will beavailable nationally in March 1999.