Mock Robbery at Shoppers' Stop: In keeping with its tradition of organising fun filled events, Shoppers' Stop brings its bi-annual event, The Great Store Robbery (GSR), which will give customers a chance to purchase goods from the store at rates that are a steal. Having a theme based on Robinhood: The Prince Of Thieves, the GSR started on August 28 and will be on until September 7 and will give customers price-offs ranging from 15 per cent to 40 per cent. Thesediscounts come in the form of Sapphire, Ruby or Emerald tags, each of which offers a particular discount. In addition, there are prizes in the form of gift vouchers for the greatest thief with maximum jewels.

Narang Industries introduces spirits: Narang Industries has launched two products - Caribay Rum and Continental Whisky in eastern India. The company, which is one of the largest suppliers of rum and whisky to the defence sector, has invested Rs 12 crore to expand capacities and enhance distribution network for the launch of the brands in the civilian market. The alcohol will be available in 750ml, 375ml and 180ml bottles. Continental is the only whisky which is available in a pint size carry-away PET packaging and is priced at Rs 150 for the 750ml bottle, Rs 75 for 375ml and Rs 40 for 180ml while Caribay Rum is priced at Rs 135, Rs 70 and Rs 35 respectively.

MTV reaches 9.5 million households: MTV India is reaching 9.5 million households, a growth of 2.6 times over the NRS'97 quotedfigure of 3.6 million households. The present reach is 60 per cent higher than MTV's June '97 penetration of six million households.

Wills International Cup from October 24: ITC Ltd using its Wills brand name to promote sports, especially cricket, is nothing new, but this time around it is not the cigarette brand which is lending its name to the Wills International World Cup (WIC). The WIC is being sponsored by ITC's new sports gear and fashion brand -- Wills Sport. This is perhaps the first sponsored event that will not be backed by a cigarette brand. ITC Ltd has decided to extend the franchise of its popular cigarettes brands into unrelated areas like retailing or fashion wear. Industry sources say this is being done keeping in mind an environment which is getting more health conscious and more hostile to cigarettes.

Adventure games for sharp kids: Lego system has launched a new `Adventurers' theme for the first time in India. The theme brings the Indiana Jones films to the mind and thefive models are replete with traps, secrets and surprises- all to find the worlds largest ruby. For the launch of the new series, there is a stimulating quiz for sharp and daring youngsters all over India, where they can exercise their minds, find the secret words and get rewarded- win the adventurers boxes. For forms and details contact the select retail outlets for Lego products.

Good things come in small `packs': DCM Remy has launched new 60ml packs of premium brands: `The Black Bottle scotch whisky', `Passoa-the passion drink' and `TMT Tequila'. Priced at Rs 80, Rs 35 and Rs 55 respectively, this is an attempt to make premium international brands easily available and affordable to larger sections of consumers. These are essentially trial packs and the company hopes it will ensure greater market penetration and lure in more consumers.