Figures from the survey conducted by the market research agency ORG-Marg hired by Coca-Cola India (CCI), indicated that CCI brands mustered 56.6 per cent of the market in 23 cities where the survey was conducted. Pepsico India, on the other hand garnered 39.7 per cent with its brands like Pepsi, Mirinda, Teem, Seven Up and Dukes. CCI brands - Coke, Fanta, Thums Up, Limca, Citra, Gold Spot and Maaza - however, trailed its rival in six cities including Mumbai, Bangalore, Pune and Coimbatore.

Pepsico cornered 51.7 per cent of the Mumbai market (as against 47.4 of cci), 50.5 per cent of Bangalore (48.7 by cci), 50.4 per cent of Pune (49.4 by CCI) and 53.9 per cent in Coimbatore (as against 42 per cent by CCI). In Delhi, CCI held a lead over Pepsi by carving a market share of 51.2 per cent as against 43.8 percent of its rival.

ORG-Marg said CCI held marketshare of over 70 per cent in cities like Amritsar, Hyderabad, Ludhiana, and Indore.