Friday, June 26, 1998
Coca-Cola lines up a slew of promos
Making hay while the world cup football sun shines is Coca-Cola India. As part of its worldwide association with France '98, the company has lined up a number of promotional events at popular night spots in the country. The venues which include pubs, coffee shops and video games parlours, have been given a football ambience.
A little logwork can land you the right job
Companies can reduce the lead-time they need to post an advertisement in newspapers and then to receive and scan resumes. The rapid proliferation of the Internet in India is fast changing the way job hunts are carried out -- by individuals, companies and headhunters. Long resumes and wrong profiles are out. Quick responses on the E-mail are in.
Patient-friendly paediatricians equip clinics with toy rooms
Toy rooms at doctor's clinics are targeted at building up better relationship between doctors and young patients. In India it's a new concept, but it is catching up fast. Many doctors are equipping themselves with toy rooms. Kids have also started pestering their parents to consult those paediatrician who has toy rooms in their clinics.
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