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 GUEST COULUM | | Teaser ads: much ado about nothing? |  | | The ads scream for your attention but there’s no brand name. The hoardings yell out to you as you pass by—they look tantalisingly familiar and yet reveal nothing, except the promise of more to come. 09.02.06 | |  |
| | | | EARLIER COLUMNS |  |
| | |  | SRK and a storm in the bath tub | | | The media hype must have HLL and its agency JWT laughing all the way to the bank as they calculate the million dollar worth of free publicity their ad has garnered. 13.10.05 | | | | Women and the art of marketing | | | Trend analyst Faith Popcorn in her book Eve-Olution said succinctly, “Women don’t buy brands, women join them.” 08.09.05 | | | | Capturing the right creative mantra | | | Once every six months, the marketing and advertising fraternity likes to indulge in some introspection, which is part self-flagellation and part celebration. 28.07.05 | | | | Ouch, Plainspeak Hurts | | | In the warm-fuzzy, touchy-feely, cuddlesome-wuddlesome world of the advertising club of Bombay, Mr Ambani’s hard words, damning our big fat firang complex, must have pinched hard. 27.08.04 | | | | |
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