Your own IPL cups & jerseys, not so soon

Pritha Mitra Dasgupta
Posted: Sunday, May 04, 2008 at 0042 hrs IST
Updated: Sunday, May 04, 2008 at 0042 hrs IST

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As captaincy beckons, Clarke wants to play IPL III IPL on their minds Turning down IPL offer paid off, says Broad IPL not a threat to international cricket: Warne

Mumbai, May 3: have both Mumbai Indians and Bangalore Royal Challengers. Also, because of the mixed character of the teams, retailers are confused about the marketing of the products. For example, Chennai Super Kings merchandise may have a high saleability in South India, but no one knows how it will do in the other parts of India despite MS Dhoni’s huge fan base pan-India.

They feel that the team’s brand imagery is restricted to specific geographical areas....

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Your own IPL cups & jerseys, not so soon

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