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Your own IPL cups & jerseys, not so soon

Pritha Mitra Dasgupta

Posted: Sunday, May 04, 2008 at 0042 hrs IST
Updated: Sunday, May 04, 2008 at 0042 hrs IST


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Mumbai, May 3: have both Mumbai Indians and Bangalore Royal Challengers. Also, because of the mixed character of the teams, retailers are confused about the marketing of the products. For example, Chennai Super Kings merchandise may have a high saleability in South India, but no one knows how it will do in the other parts of India despite MS Dhoni’s huge fan base pan-India.

They feel that the team’s brand imagery is restricted to specific geographical areas....

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» FAN
Posted by Swapnil Sharma on 2009-05-20 00:13:53.216086+05:30
I am coooooooooooooool!

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Your own IPL cups & jerseys, not so soon